Customer complaints are inevitable in any kind of business. They are especially critical in the life sciences and general manufacturing industries, where customer complaints may indicate serious safety issues. In both FDA and ISO environments, complaints management handling is considered an essential part of the quality system and an important factor in ensuring compliance.
Customer Complaint Management is a business strategy that enables organizations to get closer with their customers, to better serve their needs, improve customer service, enhance customer satisfaction and thereby maximize customer loyalty and retention.
